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How Our Salon Reduces Waste: A Behind-the-Scenes Look at Eco Beauty in Toronto
Take a behind-the-scenes look at how our Toronto salon diverts waste, reduces toxins, and uses plant-powered products to create a truly sustainable beauty experience.

Alicia Lumsden - Founder
5 days ago2 min read


You get what you give
Giving is from the heart. Why I choose to give and not feel obligated

Alicia Lumsden - Founder
Nov 19, 20213 min read


Green Brands and a Circular Economy, What is it all Anyways?!
Apparently, we feel better! According to a paper published in Fall 2019, Journal of Consumer Research, green products improves our...

Alicia Lumsden - Founder
Dec 31, 20203 min read


Cracking the Curl Code
With curls, perfect hair days can be like finding a unicorn. And understanding curls often seems just as mystifying. I've found most...

Alicia Lumsden - Founder
Sep 7, 20203 min read


We're Born This Way
Imagine a world where everyone, everyday took a moment to be introspective of their lives, actions and belief systems. That's a place I want

Alicia Lumsden - Founder
May 31, 20203 min read
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